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Product details
File Size: 4223 KB
Print Length: 69 pages
Simultaneous Device Usage: Unlimited
Publication Date: March 6, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07PK5344G
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Amazon Best Sellers Rank:
#2,216 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Her interest in fashion resulted in Ashley being on the founding team of the first Digital Age no-Photoshop fashion magazine. Nobody else on the team knew anything about PR so Ashley volunteered for the job. She didn’t know anything about PR either, but she got 180 media features in seven countries in eight months, and the launch exceeded anybody’s expectations.Realizing that she had a talent and a process that worked, and wanting to be her own boss, she started her own company, Appleseed Communications, which continues to thrive and grow. Many of us can’t afford her rates and she wanted to help more people, so she created a training course to teach people how to do their own publicity. Close to 2000 people have received her training.The proven lessons from years of a successful PR business and PR training are in this book. It demolishes myths about PR, gives the whys for publicity, and motivates you to take action. It tells how to decide what your ideal media outlet is, how to find and contact the key person in the media outlet you are pitching, and how to rise above the noise of hundreds or thousands of pitches that the reporters or producers or podcasters receive weekly. There is a link to a complimentary webinar that complements the book.Ashley interweaves her personal story throughout the book. You will cry and celebrate with her as you see her trials and triumphs.The focus of the book is national publicity and most of her business clients are entrepreneurs, but the principles apply to anybody. I have used what I learned in her training to get local features and speaking engagements about the nature preserve I manage.If you want more visibility for your business or organization, buy this book!
Crouch does things a little differently than a lot of the PR strategists out there.(And according to those who have put her methods to the test, they really do work.)Since I don't have any PR campaigns cooking at this precise moment, my interest in the book was more theoretical than practical for the time being... but I'll be sure to update this review if I or my clients achieve smashing success using her methods over the next few months or years. ;)For now... I can at LEAST say that you probably haven't already read about the methods she describes here. Her approach to PR is fresh and distinct, and the book is written in an easy-to-read, lighthearted tone. 5/5, would purchase again.
Ashely’s content landed us a Kate Spade and Tory Burch sponsorship! It works!! She is masterful in her craft! She is strategic and thinks outside of the box! Love her art - love her work. Thank you Ashley!
Ashley breaks past the old and broken methods of getting PR and shows you why that doesn't work anymore....plus waht you can do now that WILL WORK! Not only do I have her book but I heard her speak recently and cannot wait to learn more from her.
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