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Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan, by Alan Bradshaw
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About the Author
Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and has previously worked at the University of Exeter and the University of Stockholm. His work is interdisciplinary and he likes to take questions of marketing to critical theory audiences across different subject areas such as cultural studies, philosophy, and geography. He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management. Professor Linda Scott is the Emeritus DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. She writes a blog called The Double X Economy, as well as blogging for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues, she also served as Editor for the Advertising and Society Review for eleven years.
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Product details
Paperback: 194 pages
Publisher: Repeater (September 18, 2018)
Language: English
ISBN-10: 1912248212
ISBN-13: 978-1912248216
Product Dimensions:
5.1 x 0.4 x 7.8 inches
Shipping Weight: 4.2 ounces (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#916,366 in Books (See Top 100 in Books)
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